10 reasons why google should open their office in Indonesia….

1. They good on data-mining, Indonesia doesn’t have accurate integrated information in www
2. They can help Indonesia to make a working standard for citizen’s ID
3. Google powerful solution will be more accessible because only use local bandwidth
4. Huge home industry potential that will be well exposed by Google applications
5. Google solve problems, Indonesia has so many….
6. Indonesia will be the next super power country; human resource potentials and huge natural resources
7. Integrating IT in Indonesia like google do in www will potentially help to reduce corruption, because computer programs doesn’t like money and always present the truth
8. Big potential for mobile penetration (30% mobile connectivity on 2007, 75% mobile connectivity on 2015)
9. Google powerful PCs farm solution can be a standard to developing country like Indonesia
10. There will be an internet new users booming in Indonesia because of rapid mobile network development

who will pay?

See the sign? Somehow our brain process the word GRATIS(FREE) differently. When we read this sign, we will react by read more detail about it. If it’s a free magazine, even though we don’t interested in what the magazine is all about we tends to take it anyway. Free postcard was a trend in Jakarta couple of years ago; so many sophisticated design put in a rack and everybody can take it -although they will leave it somewhere, then somebody else will throw it to trash bin-. Now, nobody do this anymore, maybe because there is no functional value in it (did you really use a postcards? or is it collectible item?).

GRATIS (FREE) element will create buzz and attract people just like ‘love at a first sight’. Then people will try, soon when they don’t think it add value(s), it wont be an attraction anymore.

Most successful internet companies know the secret of GRATIS(FREE). It will take more than just converting clicks to cents. When FREE is not enough people will leave you then there will be no clicks can be converted; .com nightmare

On the other hand, consumers are demanding;high quality freebies. Quality will be evolve with consumer. When consumer has choices and get smarter, quality standard get higher.

Who doesn’t know Yahoo! ? When other freebies .com(s) are falling, they generate more revenue. They’re never promote their product specifically in Indonesia (except in the last 2-3 years), but there are more than 4 million yahoo! users in Indonesia, in fact yahoo messenger (YM) become a term when we refer to an internet messenger. 3 years later (Yahoo incorporated on 1995) a search engine contender named Google come. They challenge Yahoo! superiority on internet search engine and was very focus in search functionalities, while Yahoo! had expanded their service as one stop Internet service provider (News, Web Mail, IM). When Yahoo! offers paid email service with POP3 capabilities to generate more revenue, Google still very focus on generating revenue from internet search functionalities while they think how to become #1.

7 years after Yahoo! acquire RocketMail and launch web based email service (2004), Google offered ‘invitation-only’ 1GB quota web-mail service with extra POP3 capability and it’s FREE

Yahoo! and Google know that in order to generate critical internet user mass that make them worth to be called as a mass media they need to do more innovations (or acquisitions) to maintain best service for internet users.

On 2004, (IMHO) Google successfully create a buzz among internet users, not just give the biggest quota to internet users as what internet users looking for, by announce it as ‘invitation-only’ service it make all internet users looking for it. Not only become a hot topic to talk about among internet users (Word of Mouth) they also succeeded on implementing one-to-one marketing by giving invited users ability to invite their friends to be Gmail users so they can invite more friends, and so on.

Until now, Google innovations are still be the hot topic among internet users. Not only they always surprisingly make new things, they always deliver a better service if similar service exist.

On 2006, Google had beat Yahoo! on search engine usage once again because their innovation in internet search algorithm that made internet search more useful both; for internet users and advertisers. They create more value for advertisers and create great experience to internet users by give users relevant advertising based on their search keyword.

Google had constantly create innovation that made advertiser willing to spend more, by create so many functionalities that made internet users keep coming back to their site. Not to mention, they also enable their users to generate revenue from their website (blog, company websites, etc)

Freebies in internet world are paid by advertiser; why? Not just email, news, and other regular portal features, internet giants are in the race of innovations by combining elements that build more reasoning why advertiser allocate more budget in digital media.

Advertiser will follow trend from generic message to relevant and personalized message. This trend require digital media to do passive observation (what consumer searched, bought, accessed, typed) or create exciting interaction process (social networking, portfolio building, etc).

Passive observation can be done via user’s blog, what they’ve looking for in a search engine, and their browsing behavior. While interaction process that can make internet users define their own profile need to be exciting so they always have reason to keep coming back and reveal themselves.

How? let digital media giants be the inventor, I will be their follower and be innovator by combining giants superiorites