Sometime ago, I got that kind of respond every time I plan a WAP site as one of medium to communicate with consumers. I was actually expected that attitude though, as there was no data on GPRS usage in Indonesia.
As I browse around and follow the big buzz of mobile marketing world, I found very useful data from admob.
The data stated, there are more than 1 billion requests for mobile ad from Indonesia. Indonesia is the second biggest after US.
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- mobile operator
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- source www.admob.com
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- source: www.admob.com
Assuming the average of ad is 2 per WAP page, the number of there are 500 million GPRS request originating from Indonesia’s mobile operators on January – September 2008 (around 56 million/month). The declining of GPRS price as part of Indonesia mobile tariff price war, unlimited GPRS access for Blackberry service and browsing via BlackBerry APN, and free GPRS promotion done by Natrindo, contribute the trafic spike on 2008 (1.1 Bio on 2008, 84 Million on 2007).
Nokia’s phones dominates the GPRS traffic by contributing 66.8% from over all GPRS trafic, followed by SonyEricsson (25.3%), Motorola (1.6%), and others (6.3%).
Hi,
I already suspect that the mobile users / community in Indonesia is agile and active but never thought it was that big.
Btw, thanks for the information and also apologize to cause you trouble today for my embarassing deed in idbb-chat user group
Regards,
Feris
We wong ndi le?
Yes, the Indonesians are currently surfing happy.
Here are some useful information that I would like to share.
1) Most of them are blue collar workers
2) Age Demographics is from 20-30 years of age
3) Majority of the traffic comes from Indosat. 2nd would be Telkomsel (growing) 2009.
4) Most of them surf out of Indonesia. m.friendster.com wap.mygamma.com and etc.
5) Currently within Buzzcity Mobile Internet Ad network, we have a good average of 50-60 million pageviews a day.
Cheers,
Chester.
Account Manager of Buzzcity
(INDONESIA)