Unlike their regular updates or new releases of internet browsers, firefox on its Firefox 3 try to approach and create a buzz among internet users.

They create a virtual event called Firefox 3 Download Day 2008 that will be started on June 17th.

Firefox; an opensource based internet browser is the 2nd most popular internet browser after MS IE. They have users communities and developer communities that can be enabled as their product ambassadors and willing to do so.

Some of it users know why they choose firefox instead of their regular browsers but most of them didn’t know why they need to use Firefox instead of other browsers. Most of these users use Firefox because their friends told them to, regardless the fact that there are other better (technically) browsers.

Their strength in product quality + users and developers communities = Firefox 3 download day

let see, whether they can set a new record on their download day; but definitely from marketing point of view -that defined by a technology guy :p- what they’ve done so far can be categorized as what Seth Godin said a ‘purple cow’

~post written on firefox 3 rc 3